- Progresses in three phases: from cream to oil, which hydrates, followed by oil to powder to provide volume and memory
- Provides thermal protection and malleability to prevent breakage during drying
- 95% of users felt their hair was thicker, stronger, stronger and healthier
- 93% of users said their hair seemed less damaged after one use
- 9 out of 10 people said they kept their style for two days
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